Jessen JamesHost
Now, let me explain what's happening in your prospect's brain when you push versus pull.

When someone feels their freedom to choose is being threatened, they automatically resist.

But even if it was good for them, right? But if I said, here are your options, what feels right to you? They usually choose the right treatment themselves.

When you push, when you say things like you need this, or you should buy today, or this is perfect for you, you're triggering the reactants response.

But when you pull, when you create space, when you ask questions and let them convince themselves, you're working with their psychology instead of against it, right? You're letting them feel in control of the decision-making process.

People don't buy because you convince them, okay? They buy because they convince themselves.

It's to create the conditions where they feel they can make the decision themselves, all right? Now, there's five ways that you might be pushing right now.

Now, most salespeople don't realize they're being pushy because they haven't been taught these behaviors.

They just think like they're just good at selling, right? But it actually kills deals.

Now, let me explain what's happening in your prospect's brain when you push versus pull.

When someone feels their freedom to choose is being threatened, they automatically resist.

But even if it was good for them, right? But if I said, here are your options, what feels right to you? They usually choose the right treatment themselves.

When you push, when you say things like you need this, or you should buy today, or this is perfect for you, you're triggering the reactants response.

But when you pull, when you create space, when you ask questions and let them convince themselves, you're working with their psychology instead of against it, right? You're letting them feel in control of the decision-making process.

People don't buy because you convince them, okay? They buy because they convince themselves.

It's to create the conditions where they feel they can make the decision themselves, all right? Now, there's five ways that you might be pushing right now.

Now, most salespeople don't realize they're being pushy because they haven't been taught these behaviors.

They just think like they're just good at selling, right? But it actually kills deals.
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