POWERFUL! Why people disagree with you

In sales, for example, we are trying to share a new solution or a new concept with the person that we're selling to, right? Because let's be perfectly honest, they're looking for a solution to their problem.

they haven't found one yet.

And chances are whatever solution they've been exploring or using already isn't getting the result that they want.

However, it's a familiar solution to them.

They're aware of this is how it works.

This is what you're meant to do, right? And then you come along with this new innovative idea or a solution that doesn't exist anywhere else in the world or something that's unique about what you do.

And you try and get this person to get it.

Sadly, they don't.

And let me explain why.

Let's look at teaching.

How do people normally learn? Well, they learn through something that's familiar to them.

So let's look at school.

School will take something that you don't know, an unknown or new concept, and they will link it to something that you know in order for learning to take place.

So for example, if you said to the little, I don't know, Three, four year old.

You said to them in school, hey, little Johnny, little Johnny, what's 10 take away three? Johnny doesn't really know that equation just yet, just yet.

But what does Johnny know? Johnny, little Johnny might know jelly beans.

And if you said to little Johnny, hey, little Johnny, if we had 10 jelly beans in our hands right now, here's 10 jelly beans, right? If we took three jelly beans away, little Johnny, how many jelly beans have we got left to eat? Seven.

There we go, little Johnny.

So when you take away three from 10, you end up with seven.

Does that make sense, little Johnny? Yeah, great.

It was a bit like the jelly beans, right? Yeah, I got it.

What happened there is we took something that little Johnny knew.

Jelly beans.

And we linked it to something that he didn't know, which is a maths equation.

Hopefully this is making sense.