136. Why are you still doing that work?

Growth isn’t just about what you do next. It’s about what you stop doing yourself. That’s the conversation on this week’s episode of Midlife Women Entrepreneurs. I’m joined by Kirsten Graham of Six Figure Business Coaching to talk about one of the easiest traps to fall into as an entrepreneur: doing work you are fully capable of doing, but probably shouldn’t still be doing. Because every hour you spend doing work someone else could handle is an hour you’re not spending on the work only you can do to grow the business. We talk about: • How to decide what you should outsource • Why your time needs its own ROI • What needs to be documented before you bring in a VA • Why hiring someone who “does everything” can backfire • How AI and virtual assistants can work together • Why busy work can sometimes be a safer place to hide than sales, visibility and follow-up • How to start handing work off without giving up control One part of the conversation really stood out to me. Sometimes we say, “It’s easier if I do it myself.” But the bigger question is: Is doing it yourself actually helping your business grow? Watch or listen to: Why Are You Still Doing That Work? You can learn more about Kirsten and her work at https://sixfigurebusinesscoaching.com/  - Apple - Spotify - YouTube Share it with friends who may like it too :) Find me on Instagram: https://www.instagram.com/lynettedale/