Sep 21, 2026 · 40 min · 13 segments
Explore how to build a synchronized enterprise before AI amplifies the wrong things. Ron Crabtree speaks with David Friedson about diagnosing whether people across functions share the same measures of…
And asking, what do you do? What problems do you have in what you do? What do you love about what you do? But really the key question, and you asked about kind of the baseline and the metrics.
I'd love to ask this question, and it's just baked into this conversation, is how do you know if you're successful? And it's interesting to see and hear how people respond.
One of the challenges I find is that there can be alignment in an organization, but alignment is static.
So by asking this question across an organization, it gives you kind of that observational capability of whether All levels, all functions are talking about the same measures of success without getting formal, without having to recite, you know, this is strategic priority one, this is strategic priority two, because you want people to be comfortable in answering in their words, but then observe whether they're all pointing towards true north, at least for that organization.
It's what are people, what are they saying? What are you observing in their environment? So what I mean by that? Are metrics visible? So if they are able, first of all, oftentimes I find that there's a disconnect right there.
Just in understanding what are we all trying to do? And you'll find that operations and sales and accounting may all answer differently.
They may have a generic, you know, here's the one, you know, here's your strategy.
But how do I know if I'm successful today? You would expect somebody at the front line to answer in terms of today.
But are they measuring success in the same way that, I don't know, purchasing is, in the way that sales is? And I'll give an example of a disconnect that I found and brought the solution right into the operation.
And that's that simple question uncovered that operations was operating, actually, surprisingly, at a higher level than sales was expecting to operate.
And asking, what do you do? What problems do you have in what you do? What do you love about what you do? But really the key question, and you asked about kind of the baseline and the metrics.
I'd love to ask this question, and it's just baked into this conversation, is how do you know if you're successful? And it's interesting to see and hear how people respond.
One of the challenges I find is that there can be alignment in an organization, but alignment is static.
So by asking this question across an organization, it gives you kind of that observational capability of whether All levels, all functions are talking about the same measures of success without getting formal, without having to recite, you know, this is strategic priority one, this is strategic priority two, because you want people to be comfortable in answering in their words, but then observe whether they're all pointing towards true north, at least for that organization.
It's what are people, what are they saying? What are you observing in their environment? So what I mean by that? Are metrics visible? So if they are able, first of all, oftentimes I find that there's a disconnect right there.
Just in understanding what are we all trying to do? And you'll find that operations and sales and accounting may all answer differently.
They may have a generic, you know, here's the one, you know, here's your strategy.
But how do I know if I'm successful today? You would expect somebody at the front line to answer in terms of today.
But are they measuring success in the same way that, I don't know, purchasing is, in the way that sales is? And I'll give an example of a disconnect that I found and brought the solution right into the operation.
And that's that simple question uncovered that operations was operating, actually, surprisingly, at a higher level than sales was expecting to operate.
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