ዘመድ አልቀጥርም - Samrawit Moges - S15 Ep187

"We haven't truly introduced Ethiopia to the world." Meet Samrawit Moges Beyene, one of Ethiopia's most influential entrepreneurs and a true pioneer in tourism and agribusiness. As CEO of Travel Ethiopia — one of the country's leading destination management companies — and Co-Founder of Samore Flower Farm, she has spent over three decades building industries, creating jobs, and championing sustainable, community-driven business across Ethiopia.In this episode, Samrawit opens up about leaving a secure government job to found Travel Ethiopia in 1994, surviving war, COVID, and industry setbacks, empowering women through Rotary and female tour guides, and the hard-won lessons on leadership, trust, and resilience behind three decades in business.GIZ:https://www.giz.de/de/downloads/giz2023-en-private-sector-development-in-ethiopia.pdfTo advertise on Meri:https://meri.et/advertise+251974255555info@meri.etVideo Chapters 00:00 – Introduction05:15 – Early Life09:15 – Tourism Career19:15 – Building Travel Ethiopia36:15 – Women & Leadership41:15 – Tourism & COVID-1950:00 – Leadership & Culture01:02:15 – Samore Flower Farm01:13:15 – Partnerships & Business01:25:00 – Final Advice & ClosingSocial Linkshttps://t.me/MERI\_PODCASThttps://twitter.com/MERI\_Podcasthttps://www.instagram.com/meripodcast/https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJghttps://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1https://youtube.com/@mericlipset?si=wwa0KeQ\_Nv2aPy9lhttps://www.tiktok.com/@meripodcasthttps://www.linkedin.com/company/meriethiopian/Copyright Notice for Meri Podcast:All rights reserved.The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited.For permission to use our content, please contact us at info@meri.etThank you for respecting our copyright.