Jul 15, 2026 · 19 min · 9 segments
Most people pick stocks based on price. Smart investors pick stocks based on the business behind them. In this episode, Carter Cofield (CPA) and George Acheampong break down the 5 business principles…
George Acheampong JrHostCarter CofieldHostThe more you believe in, in a, in a company, the easier it is for you to hold the company through hard times.
[upbeat music] You're going to miss out on true substantial longterm wealth by being cheap.
Because when you look at it practically, it'll help you become less of an emotional investor.
It's like, "Oh, wait, the fundamentals still say that this is good." And is it still a good company? If so, buy more.
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The more you believe in, in a, in a company, the easier it is for you to hold the company through hard times.
[upbeat music] You're going to miss out on true substantial longterm wealth by being cheap.
Because when you look at it practically, it'll help you become less of an emotional investor.
It's like, "Oh, wait, the fundamentals still say that this is good." And is it still a good company? If so, buy more.