MW 212: How to Get Your Brand Cited by AI: Using Digital PR to Build a Brand AI Recommends

When someone asks Google or ChatGPT which brands to trust, what makes one business appear in the answer while another is overlooked?   AI platforms do not assess credibility from your website alone. They look for evidence across trusted third-party sources, including media coverage, expert commentary, backlinks and consistent brand mentions.   The stronger and more credible that digital footprint becomes, the more likely your brand is to rank in search, appear in AI-generated answers and be recommended to potential customers.   In this session, we’ll explain how Digital PR builds the authority signals that influence search engines, AI platforms and customer trust. You’ll learn how to create stories that earn credible coverage, strengthen your brand’s authority and support long-term SEO and AI visibility.   **What you’ll be able to do after the session:**   **Understand what makes a brand credible to search engines and AI** Learn which external authority signals matter most and why strong third-party validation can improve rankings, citations and recommendations.   **Create Digital PR activity that supports SEO and AI visibility** Discover how to identify credible stories, build expert authority and earn coverage that generates valuable links, mentions and thought leadership.   **Build a stronger and more visible digital footprint** Understand how consistent Digital PR activity compounds over time, helping your brand become easier to find, understand and trust across search and AI platforms.   All attendees can request a **FREE MX AI Visibility Audit**, powered by Mediaworks’ proprietary MX measurement framework.   The audit assesses how effectively your brand is being found, understood and recommended across AI-generated answers. It reviews the strength of your digital authority, including your visibility, credibility and relevance across the wider search landscape.   You’ll receive a clear view of your current performance, the gaps limiting your visibility and the priority actions that can help your brand earn more citations, appear in more relevant answers and become a more trusted source for both AI platforms and potential customers.