Jul 8, 2026 · 41 min · 15 segments
**Great technology doesn't win—visibility does.** **In this episode of Med Tech Gurus, we sit down with Lauren Schafer, Founder of Lakehouse Digital Media, to explore why so many MedTech and life…
Lauren SchaeferGuestTom HickeyHostAnd you touched on something that kind of leads into my next question with, you know, many med tech companies really have some strong technologies out there, but struggle to gain visibility with either investors or healthcare providers.
So we see this a lot and it's great because we have a solution, but it's a very common problem, regardless of if you're in technology or life science, is many times the founders are brilliant scientists.
But the disconnect seems to be kind of that middle ground where they may not have the business experience.
And to be able, when you're trying to get more people to fund it, when you're trying to get more people to hire, to make sure you've got the right workforce and at the right time, hire the right people, You have to be a good storyteller.
And that storytelling aspect doesn't always come natural to a scientist and to a researcher.
But the people that are doing the funding and that want to put more into it, they want to see more than just a concept, right? They want to be able to see the clarity.
And they want to make sure that you have a team that can get the product over that finish line.
When a lot of these founders or small startups is they are wonderful at what they do, but it all comes back to storytelling and showing the value to whoever that end user is going to be.
Yeah, I love that storytelling aspect, right? Because I've worked with a lot of founders myself, and sometimes they want to just tell you right to the nth detail about their science and their discovery and what they're doing.
But if I'm following you right, the storytelling is kind of painting that picture in such a way that we can get it quickly and easily.
Yeah, it's absolutely for the inpatient, the end user, whoever's gonna be that buyer, if they can't see the value and how it's gonna make their lives or their patient's lives better, it can be the most brilliant scientific concept in the world.
But if you can't, really fast to tell a story that's going to say it's going to make your life better.
It's going to make that patient's life better and show that value immediately.
And you touched on something that kind of leads into my next question with, you know, many med tech companies really have some strong technologies out there, but struggle to gain visibility with either investors or healthcare providers.
So we see this a lot and it's great because we have a solution, but it's a very common problem, regardless of if you're in technology or life science, is many times the founders are brilliant scientists.
But the disconnect seems to be kind of that middle ground where they may not have the business experience.
And to be able, when you're trying to get more people to fund it, when you're trying to get more people to hire, to make sure you've got the right workforce and at the right time, hire the right people, You have to be a good storyteller.
And that storytelling aspect doesn't always come natural to a scientist and to a researcher.
But the people that are doing the funding and that want to put more into it, they want to see more than just a concept, right? They want to be able to see the clarity.
And they want to make sure that you have a team that can get the product over that finish line.
When a lot of these founders or small startups is they are wonderful at what they do, but it all comes back to storytelling and showing the value to whoever that end user is going to be.
Yeah, I love that storytelling aspect, right? Because I've worked with a lot of founders myself, and sometimes they want to just tell you right to the nth detail about their science and their discovery and what they're doing.
But if I'm following you right, the storytelling is kind of painting that picture in such a way that we can get it quickly and easily.
Yeah, it's absolutely for the inpatient, the end user, whoever's gonna be that buyer, if they can't see the value and how it's gonna make their lives or their patient's lives better, it can be the most brilliant scientific concept in the world.
But if you can't, really fast to tell a story that's going to say it's going to make your life better.
It's going to make that patient's life better and show that value immediately.
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