Sep 16, 2026 · 21 min · 14 segments
Let us face it: if you walk into a presentation, sales meeting, or team huddle expecting people to be resistant, skeptical, or disinterested, you have already sabotaged your results. Too many…
Kurt MortensenHost
Half the time you think you're reading people, but maybe you're writing the script in the opposite direction with your expectations.

Your low expectations can tank your clothes, ruin your persuasion, ever prejudge the sale.

How it can enhance your sales, destroy your sales, increase your influence, or decrease your ability to persuade.
Let's do it.
Maximize your influence.
Kurt Mortensen is the author of Persuasion IQ, Laws of Charisma, and the bestselling book, Maximum Influence.
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Half the time you think you're reading people, but maybe you're writing the script in the opposite direction with your expectations.

Your low expectations can tank your clothes, ruin your persuasion, ever prejudge the sale.

How it can enhance your sales, destroy your sales, increase your influence, or decrease your ability to persuade.
Let's do it.
Maximize your influence.
Kurt Mortensen is the author of Persuasion IQ, Laws of Charisma, and the bestselling book, Maximum Influence.