Sep 9, 2026 · 21 min · 14 segments
Have you ever left a meeting thinking the deal was a lock, then watched it die? Most of us assume the other person saw the same offer we saw. They didn't. People do not experience your presentation…
Kurt MortensenHost
Things you've heard about, things we've talked about, those subconscious triggers, environment, emotions, feelings.
I need to think about it." Tells us affective realism is when a feeling becomes a fact.
They're not judging the deal, they're judging you or something that happened that day.
The bottom line, affective realism, subconscious trigger, mood, feeling, whatever we wanna call it, treats that feeling like a fact.
So let's learn about this new word, the new skill, affective realism, how to apply it, how to use it, how to become more successful.
Maximize your influence.
Kurt Mortensen is the author of Persuasion IQ, Laws of Charisma, and the best-selling book, Maximum Influence.
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Things you've heard about, things we've talked about, those subconscious triggers, environment, emotions, feelings.
I need to think about it." Tells us affective realism is when a feeling becomes a fact.
They're not judging the deal, they're judging you or something that happened that day.
The bottom line, affective realism, subconscious trigger, mood, feeling, whatever we wanna call it, treats that feeling like a fact.
So let's learn about this new word, the new skill, affective realism, how to apply it, how to use it, how to become more successful.
Maximize your influence.
Kurt Mortensen is the author of Persuasion IQ, Laws of Charisma, and the best-selling book, Maximum Influence.