90. Is It Bad If People Don't Like Your Website?

But we're talking today about the fact that I want people to not like your marketing.

I want people to not like your website.

I want people to not like you.

Now, not truly not like you, but we're gonna talk today about the idea of being magnetic.

And when you are magnetic, you do two things.

You attract, absolutely, and we talk a lot about attraction in marketing, attracting the right fit clients, attracting people to your practice.

But what else does a magnet do? It repels.

Your marketing, to be effective, must both attract and repel.

And I wonder if there are areas that you have avoided the latter or just simply not known to think about it, and why that might actually be diluting what it is that you're doing out there in the world, 'kay? If someone lands on your website and read it and go, "Oh man, this is not what I'm looking for," that tells me your copy's probably doing a really good job.

That tells me your marketing is probably doing a really good job.

I've shared about my pink pants story before, how I bought these pink barrel leg pants, which, if you know barrel leg, is super in right now.

I bought these pink barrel leg pants before I got pregnant with my third son last year and felt a little bit embarrassed wearing them.

They, they were kind of a statement, still are.

But my friend, I showed up to her house, and she opened the door, and she said, "Oh, those are so you." And it gave me enough confidence to rock the pants.

But the point of the pink pants story, among other things, is that not everyone is gonna like your pink pants.

That's the whole freaking point.

Not everyone's gonna like the way that you do therapy.

Not everyone's going to be a good fit for you.

That's the whole freaking point.

In this market, you know this because you know that niching is important.

You know this because you know that there are certain clients you wanna be attracting more of and certain that you don't.

But a lot of times, that doesn't make its way into what you actually do to grow your practice.

And to do that, you need to be really, really aware and okay with the fact that you're going to be calling in some people and pushing away, repelling, or as we say, blessing and releasing those who are not the best fit for you.

Often, I see clinicians who are under pressure to sound professional, right? To sound effective end up sounding just really safe and generic, you know? I mean, how many times have you seen a safe, supportive space for healing and growth? Such a nice statement.

Such a nice statement.