80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story

Building a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Texas, who shares the honest story of leaving group practice, discovering her niche, and building a private practice that genuinely fits her. From questioning herself along the way to landing ideal-fit clients—including one who found her through ChatGPT—Kassandra offers an encouraging reminder that clarity comes through action. Together, Anna and Kassandra explore what it looks like to trust yourself as a business owner, embrace a niche that feels authentic, and create marketing that attracts clients who are truly aligned with the work you love to do. Whether you're just starting your practice or wondering if your marketing efforts are paying off, this conversation is full of practical insight and hope. ## **Here’s what you’ll learn in this episode:** 1️⃣ Why trusting yourself is one of the most important skills you can develop as a private practice owner. 2️⃣ How getting clear on your niche leads to more fulfilling, better-fit clients. 3️⃣ Why marketing isn't just about filling your caseload—it's about creating work you're excited to show up for. 4️⃣ How taking imperfect action helps build confidence and momentum in your private practice. ## **Resources & links mentioned** - Kassandra Balandrano: https://thehealingcottagepllc.com - Confident Copy Live waitlist: https://walkerstrategyco.com/waitlist - The Walker Strategy Co website: https://walkerstrategyco.com ## **Connect + subscribe** Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ## **About Marketing Therapy** Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.