78. 10 Questions, One Verdict: Is Your Website an Asset or a Liability?

Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through the same 10-point website audit she and her team use when reviewing therapists' websites, helping you identify whether your site is building trust—or quietly working against you. From your copy and positioning to your design choices, you'll learn how to spot the gaps that may be costing you inquiries and what to prioritize first. If you've been wondering whether your website is truly supporting your practice growth, this episode offers a practical framework for evaluating it with fresh eyes. ## **Here’s what you’ll learn in this episode:** 1️⃣ The 10 questions Anna uses to evaluate whether a therapist's website is helping or hurting their marketing. 2️⃣ How to tell the difference between a website that's simply underperforming and one that's actively creating liability for your practice. 3️⃣ Why your copy has a greater impact on conversions than design—and how the two work together. 4️⃣ Which website updates should take priority so you can build more trust and attract more right-fit clients. ## **Resources & links mentioned** - Confident Copy: https://walkerstrategyco.com/cc - Confident Copy Live waitlist: https://walkerstrategyco.com/waitlist - DIY Brand Kit: https://walkerstrategyco.com/dbk - SquareSpace Templates: https://walkerstrategyco.com/templates - Done-for-you services: https://walkerstrategyco.com/services - Website application/review: https://walkerstrategyco.com/apply - The Walker Strategy Co website: https://walkerstrategyco.com ## **Connect + subscribe** Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ## **About Marketing Therapy** Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.