Open your feed and you'll see it within seconds: the question as an opener, the emoji on every line, the "thrilled to announce," the glossy image with the soft glow. You've seen that post forty times, from forty different businesses.
This season of Marketing Sensibility is about AI and marketing, with no hype and no doom.
In this episode, I explain why the tool is no longer the advantage, what a chatbot can't supply on its own (your value proposition, a clear call to action, and real empathy for your customer), and how to brief one so the result sounds like you. I also say where I think AI should stay out of the room entirely, and I get a little fired up about it.
There's a challenge at the end that takes five minutes and will show you the difference straight away.
If you know someone who's still posting copy-and-paste captions, send them this one.
Listen now, and keep it human.
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