Why the 24 Hour Hustle Cycle is Burning Out Women Entrepreneurs

In this episode of **Marketing Rebels: Breaking Business Barriers**, we dive into **the power of cycle syncing for business** and uncover actionable insights for **soul-led women entrepreneurs who are tired of the burnout-inducing "bro-marketing" grind.** **What You’ll Learn in This Episode:** - Why the traditional business world isn't built for female physiology and how to stop fighting your natural rhythms. - How to identify your internal Winter, Spring, Summer, and Fall to optimize everything from content creation to high-stakes meetings. - Why "leading with silence" during your "Winter" phase is the key to receiving the intuitive downloads that drive your best marketing strategy. - Practical ways to adjust your schedule and give yourself "grace" when your cycle and your calendar don't align. **Episode Highlights:** Shauna and Dr. Aumatma discusses why understanding your hormones is a "superpower" for business growth and longevity. **Main Point #1:** Dr. Aumatma explains that we experience every season… Winter, Spring, Summer, and Fall, within a single month. **Main Point #2:** Dr. Aumatma shares how she records 30 videos during her creative "Spring" phase, tasks that would have left her "face down in the dirt" just a week prior during her "Winter" phase. **Main Point #3:** By speaking less during specific phases, you actually increase the weight and impact of your words when you do show up. **Real-Life Example:** Dr. Aumatma shares the reality of being a "badass CEO" while managing a menstrual migraine. She explains that she doesn't just "power through"; she shifts her dynamics by clearing her schedule for rest so she can show up fully when it matters most, proving that growth doesn't require self-abandonment. **About the Guest:** **Aumatma Simmons** is a double board-certified Naturopathic Endocrinologist and TEDx speaker who spent 20 years helping women understand their hormones, only to discover that society had it backwards. Every time a woman apologized for being "hormonal", she was actually apologizing for accessing her body's most sophisticated intelligence system. Founder of the Holistic Fertility Institute, best-selling author of "Fertility Secrets", and creator of Madre (an app that helps you decode your hormones), Dr. Aumatma has guided thousands of women to trust their body's wisdom. Now, she pioneers "Hormonal Leadership" teaching high-achieving women to stop fighting their hormones and start leading with them. She transforms "I am hormonal" from apology into power. [aumatma@holisticfertilityinstitute.com](mailto:aumatma@holisticfertilityinstitute.com) holisticfertilityinstitute.com madrefertility.com instagram.com/holisticfertilitydoctor **Key Quotes from the Episode:** - *“Hormones are not the problem but our superpower”* - *“Growth that cannot be sustained is not success; it is deferred burnout”* **Recommended Resources from Shauna:** - ⁠⁠⁠⁠AirTable⁠⁠⁠⁠ to help you plan, create, organize & outsource your content marketing. <!--THE END--> - ⁠⁠⁠⁠Restream⁠⁠⁠⁠ to easily broadcast live across multiple platforms and expand your reach. <!--THE END--> - ⁠⁠⁠⁠Fathom⁠⁠⁠⁠ to easily record your calls, take notes and share with guests. <!--THE END--> - ⁠⁠⁠⁠The Brand Visibility Vault.⁠⁠⁠⁠ Your repurposable 6-month content marketing blueprint! <!--THE END--> - ⁠⁠⁠⁠Dream Business, Dream Life Roadmap. ⁠⁠⁠⁠ <!--THE END--> - ⁠⁠⁠⁠The AI Clarity Kit.⁠⁠⁠⁠ Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. **About Shauna Van Mourik:** Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. *Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!* **Connect With Us:** [⁠⁠⁠**WEBSITE**⁠⁠⁠](www.shaunaleigh.com%E2%81%A0) Connect with Shauna link page: ⁠⁠⁠https://www.shaunaleigh.com/connect-with-shauna⁠⁠⁠  ⁠⁠⁠YOUTUBE⁠⁠⁠  ⁠⁠⁠TikTok⁠⁠⁠ [⁠⁠⁠**Instagram**⁠⁠⁠](www.instagram.com/sla.marketingconfidence%E2%81%A0)   ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Facebook page⁠⁠⁠ [⁠⁠⁠**Facebook profile**](⁠https://www.facebook.com/PrettyChicken/⁠)