The only social media calendar you can actually maintain

Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the table.In this one, Amy joined Joe to talk through how to build a content calendar you can actually maintain, why strategy has to come before systems, and what it looks like to plan your repurposing before you've even hit record. There's a lot of practical, immediately useful thinking here, including the 30/70 split that might make you rethink your whole flow.+Amy Woods: linkedin.com/in/amywoods2Content 10X: www.content10x.comContent 10X Podcast: www.content10x.com/podcast+Timestamps:00:00 - Introduction01:45 - What repurposing actually means05:30 - Why distribution gets skipped11:00 - The 30/70 time split13:30 - Strategy before systems20:00 - How far ahead to plan28:00 - Different directions repurposing can flow39:30 - A full repurposing walkthrough48:00 - Quick fire community questions+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com/newsletterListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.