#212 The Scrappy Strategy Behind Viral Brand Content with Laura Galvan, Director of Social Media at Favorite Daughter

✨ **Laura Galvan, Director of Social Media at Favorite Daughter** ☁️ From no social media experience to leading a viral brand account ☁️ How employee-generated content replaces influencers and drives sales ☁️ The strategy behind live shopping and selling high-ticket products ☁️ The power of networking, coffee chats, and shooting your shot ☁️ Why passion and persistence matter more than having the perfect resume Join the Sky Society Marketing Girly private LinkedIn group**.** Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co