Market Shapers with Inder Singh
Jun 30, 2026 · 17 min · 8 segments
After five guest interviews packed with insights, host Inder Singh takes a step back to explore a key concept in market shaping—and what is often the first move. Across the interviews this season…
Inder SinghHost
In a new market where the technology is unproven, where there aren't standards that exist that assure buyers that they're getting what they expect, Buyers face a really simple problem.
How do I know that what I'm paying for actually does what it says? Now, this probably sounds obvious, but in a new market, it can be really hard.
In the United States in the early 1900s, before the U.S. Food and Drug Administration, the FDA, existed, the drug market was genuinely the Wild West.
In 1905, the American Medical Association created something called the Council on Pharmacy and Chemistry.
If you met the standard as a supplier of those medicines, you could advertise in the AMA journals.
That worked because physicians trusted it and because suppliers had no choice but to respond.
The FDA came later, and when it did, it built on this framework that the AMA had already created.
But this pattern, a trusted third party stepping in to build a standards and evaluation frameworks before government can act, turns out to be really common.
You can find it with organic foods before the USDA certified them, and with fair trade certifications.
And Kim Carnahan is doing the exact same thing today for sustainable aviation fuel and low-carbon cement.
In a new market where the technology is unproven, where there aren't standards that exist that assure buyers that they're getting what they expect, Buyers face a really simple problem.
How do I know that what I'm paying for actually does what it says? Now, this probably sounds obvious, but in a new market, it can be really hard.
In the United States in the early 1900s, before the U.S. Food and Drug Administration, the FDA, existed, the drug market was genuinely the Wild West.
In 1905, the American Medical Association created something called the Council on Pharmacy and Chemistry.
If you met the standard as a supplier of those medicines, you could advertise in the AMA journals.
That worked because physicians trusted it and because suppliers had no choice but to respond.
The FDA came later, and when it did, it built on this framework that the AMA had already created.
But this pattern, a trusted third party stepping in to build a standards and evaluation frameworks before government can act, turns out to be really common.
You can find it with organic foods before the USDA certified them, and with fair trade certifications.
And Kim Carnahan is doing the exact same thing today for sustainable aviation fuel and low-carbon cement.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
