The Coffee Producer Toolkit #4: Marketing & Sales

Support the show on Patreon **In this fourth episode, we give you a practical guide to finding buyers and selling your coffee into the specialty market.** And we finish with the sales conversation itself: the questions to ask in your first five minutes with a buyer, and how to handle the rejection that's coming, because it is coming. The Coffee Producer Toolkit is the podcast that helps you run a more profitable coffee farm. Hosted by coffee journalist James Harper (Filter Stories podcast) and fermentation specialist Lucia Solis (Making Coffee with Lucia Solis podcast), it's built for farmers who want to run their farm like the business it is. **Related podcast episodes:** Lucia: - #54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship) - #56: Pranoy Thipaia (finding export markets, expo advice) - #65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty) - Cabal Cafe Podcast en Espanol James: - Filter Stories: The Hard Business of Selling Beautiful Coffee **Follow us through our newsletters and Social media:** Lucia’s Newsletter James’s Newsletter Lucia Instagram James’ Filter Stories Instagram **People mentioned in the episode:** - Diego Robelo — Aquiares Estate, Turrialba, Costa Rica - Cristian Reyes — Finca El Rodeo, Santander, Colombia - Cristian Reyes — Personal Instagram - Catherine Bedoya — Eje Cafetero, Colombia - Hamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, India - Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico - Edilberto Tovar — Finca La Esmeralda, Huila, Colombia - Desnudo Coffee (Austin) — Austin, Texas, USA - Alejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto Rico - César Marín — Chacra D'Dago, Peru **Resources:**  - Algrano — Producer Sign Up - The list of 144 international trade shows - Clases Gratis de Inglés en linea - USA Learns - Clases Gratis de Inglés en linea - Voa News - English Accent Training - The SCA Coffee Value Assessment, Extrinsic Criteria List - PDFs of CVA Form in 7 languages Cover Art: Nick Hafner The Coffee Producer Toolkit is made possible by these leading coffee organisations: The Coffee Quest **|** BWT **|** Descamex **|** InterAmerican **|** Pinhalense **|** Novonesis **|** GrainPro Support the show Support the show