Retention is the New Acquisition with Alisha Esmail

**Summary** Chris Mader speaks with Alisha Esmail, founder and CEO of Latch, about why the bottom of the funnel matters as much as lead generation. They dig into client retention, AI-native operations, and the personal systems Alisha uses to stay grounded as a founder.Alisha brings a rare mix of international development experience, coffee-business operator lessons, and AI-forward product thinking. If you care about reducing churn, improving customer lifetime value, and building a business that does not run on constant new-logo pressure, this conversation is for you.Key topics In this episode, Chris and...