Sep 23, 2026 · 44 min · 10 segments
Are you showing up as the kind of client you want to attract? In this episode, I'm exploring what I call the gold standard of client behavior and why becoming a better coach, entrepreneur, and leader…
This story is the reason I now am teaching the gold standard that I didn't teach before.
And I'm gonna teach the story knowing that I don't even remember who actually made this post.
[laughs] So if you're listening and you're like, "It was me," I don't actually remember who it was.
And if you engaged on this post also and you're listening, like, I don't remember not a single person who engaged on it, so I'm not holding anything against you.
[laughs] I'm not like, "Oh, you engaged on that post." Like, I don't remember those types of things.
So I launched something very exciting this year called A Day in 200K, and it was the most ambitious project that maybe I've ever taken on because I was asking of myself to teach 200K concepts that I normally teach at a three-day live event that costs $25,000 to be a part of, 'cause you had to join the mastermind to also get access to the live event.
If I ever sold it by itself, I would charge probably five or $10,000 to come spend three days, like, really, truly masterminding your business and talking at a really-- you know, strategically at a really high level.
And I asked myself to take the concepts and teach them in one day and teach them in a way that would not overwhelm anyone, even though it's three days of content and six months of masterminding, to bring that down into one day and be highly valuable and for everyone to really understand what being in the mastermind would be about and to really take things from that day, like, it to be worth a lot of money and, again, for no one to feel like, "This is above my head, and I, I'm not catching it all in this condensed timeframe." I've never taken on that le- like, that was the most ambitious project I've ever taken on.
It took so much of me and my own personal coaching and my own planning and my own organization and process and putting the event together.
I remember, like, it was one of those big, huge ideas that I made myself say yes to, even when I didn't think I was equipped to say yes, and it felt really big.
So I'm telling you that to note, like, to hear the amount of energy and time and dedication and effort that I put into this event.
And people that were there, and it was $500, and people were like, "It's ridiculous how much value I got for $500." And they could not believe the set that I created in my o- it was so beautiful, just unbelievable the amount of, of love that we put into this event.
This story is the reason I now am teaching the gold standard that I didn't teach before.
And I'm gonna teach the story knowing that I don't even remember who actually made this post.
[laughs] So if you're listening and you're like, "It was me," I don't actually remember who it was.
And if you engaged on this post also and you're listening, like, I don't remember not a single person who engaged on it, so I'm not holding anything against you.
[laughs] I'm not like, "Oh, you engaged on that post." Like, I don't remember those types of things.
So I launched something very exciting this year called A Day in 200K, and it was the most ambitious project that maybe I've ever taken on because I was asking of myself to teach 200K concepts that I normally teach at a three-day live event that costs $25,000 to be a part of, 'cause you had to join the mastermind to also get access to the live event.
If I ever sold it by itself, I would charge probably five or $10,000 to come spend three days, like, really, truly masterminding your business and talking at a really-- you know, strategically at a really high level.
And I asked myself to take the concepts and teach them in one day and teach them in a way that would not overwhelm anyone, even though it's three days of content and six months of masterminding, to bring that down into one day and be highly valuable and for everyone to really understand what being in the mastermind would be about and to really take things from that day, like, it to be worth a lot of money and, again, for no one to feel like, "This is above my head, and I, I'm not catching it all in this condensed timeframe." I've never taken on that le- like, that was the most ambitious project I've ever taken on.
It took so much of me and my own personal coaching and my own planning and my own organization and process and putting the event together.
I remember, like, it was one of those big, huge ideas that I made myself say yes to, even when I didn't think I was equipped to say yes, and it felt really big.
So I'm telling you that to note, like, to hear the amount of energy and time and dedication and effort that I put into this event.
And people that were there, and it was $500, and people were like, "It's ridiculous how much value I got for $500." And they could not believe the set that I created in my o- it was so beautiful, just unbelievable the amount of, of love that we put into this event.
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