Jul 8, 2026 · 49 min · 12 segments
How do you market yourself as a coach without coming across as pushy or salesy? In this episode, I break down what it really means to market yourself as a professional coach. I share the mindset and…
I am a part of, like, one that is not coaches that I love to be in, as no one knows me in that group.
And at first, I was outraged, and I wanted to respond like, "Bitch, please." [laughs] That was my immediate response.
Like, all my feathers got ruffled and stood straight up, and I, like, messaged a friend quickly to be so angry about it.
And then my friend pointed out, and as I thought about, what they were probably likely, that person, was likely picking up on is the coaches that they may have encountered who are selling from desperation, and who might be missing normal social cues from other people, and crossing boundaries, and forgetting to be human, and instead being weird and salesy, which is the vibe that people often get from multi-level marketers that has created the r- that reputation with that industry.
And I wanna just offer that there are amazing coaches who sell really professionally.
There are amazing multi-level marketers who sell professionally, and it really is all salespeople that can be affected by this.
We've all had a sales experience with someone who pushes too far, and crosses boundaries, and m- misses social cues.
But people who sell products or services online and market organically tend to be the biggest perpetrators of this behavior, especially to their friends and families.
This also comes up more heavily, I think, in multi-level marketing or network marketing, like businesses like Rodan + Fields, and Amway, and I can't think of other ones.
But the reason is it comes up is because they're often encouraged to market to friends and family.
And that's not necessarily wrong for that business model, but I just wanna say...
But I do wanna say that I think the biggest difference is that coaches are not, okay? We are not encouraged to market to friends and family.
I am a part of, like, one that is not coaches that I love to be in, as no one knows me in that group.
And at first, I was outraged, and I wanted to respond like, "Bitch, please." [laughs] That was my immediate response.
Like, all my feathers got ruffled and stood straight up, and I, like, messaged a friend quickly to be so angry about it.
And then my friend pointed out, and as I thought about, what they were probably likely, that person, was likely picking up on is the coaches that they may have encountered who are selling from desperation, and who might be missing normal social cues from other people, and crossing boundaries, and forgetting to be human, and instead being weird and salesy, which is the vibe that people often get from multi-level marketers that has created the r- that reputation with that industry.
And I wanna just offer that there are amazing coaches who sell really professionally.
There are amazing multi-level marketers who sell professionally, and it really is all salespeople that can be affected by this.
We've all had a sales experience with someone who pushes too far, and crosses boundaries, and m- misses social cues.
But people who sell products or services online and market organically tend to be the biggest perpetrators of this behavior, especially to their friends and families.
This also comes up more heavily, I think, in multi-level marketing or network marketing, like businesses like Rodan + Fields, and Amway, and I can't think of other ones.
But the reason is it comes up is because they're often encouraged to market to friends and family.
And that's not necessarily wrong for that business model, but I just wanna say...
But I do wanna say that I think the biggest difference is that coaches are not, okay? We are not encouraged to market to friends and family.
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