Ep #394: MVP: Growth vs Scaling

So I wanted to talk about how to scale today, but first, it was really important for me to teach you all the difference between growth and scaling and what scaling actually is, 'cause I think a lot of people throw this term around and use it incorrectly.

And it's not a problem if you call, you know, going from twenty-five K to two hundred K scaling.

Like, that's not my definition.

I'm gonna share with you my definition.

Is it a problem? But when you actually get to the point where you're prepping your business to scale, knowing the correct definition is really important so that you know how to do it right, so that you can set your business up and you know the measurements you're looking for to let you know if what the decisions you're making are actually setting you up to scale in mass in the future years.

So having the definition, when I share it with you, it will make a lot of sense, but having the proper definition of what that is is hugely important to creating that result, right? You have to know where, where you're starting and where you're heading.

And no one ever taught me this definition of scaling and what it really is.

I've never seen anyone talk about this in the industry, so if my definition is a little bit different than maybe anything you've heard, I'm giving you my definition from everything I learned scaling my business, everything my mentor Brooke Castillo taught me, and putting it kind of all together in a simple, clear format for my own brain to understand.

That's what I'm gonna offer you today.

And I did actually look online.

There isn't a ton of stuff online, but I am gonna show you what I did find to also give you what standard businesses consider growth versus revenue.

So let's start with growth.

So growth, the way that I want you to think about it, is just increasing revenue.

Most often, in order to increase the revenue early on, you will also increase your time and your work, okay? So if you go from 10 to 20 clients, that's growth.

If you increase your prices, that's growth.

If you hire an assistant, that's growth.

If you decide to start a podcast, that's growth.

Now, if you bear with me, I'm gonna tell you why if you increase your prices, it's still considered growth.

It has to do with the definition that I use.

But for the most part, most often when you are growing, you will also increase the time you're working, the energy you're putting out, or the amount of things you're doing.

Like for example, when you add that podcast, that's now something you have to do every week, and then you also have to hire someone potentially as well to produce that podcast for you.

So now that's two parts of growth.

So many of you who join the two hundred K Mastermind will be focusing on growth.

You will be growing your revenue.

You'll be growing your time and your experience coaching, and you'll be growing your sales experience, okay? And it's really important to know that you can't get to scaling without growth.