Aug 31, 2026 · 9 min · 7 segments
In the latest installment of "What's In The Box?" Omar Bailey breaks down making position-specific shoes for NFL players- from 3D foot scans to personalized colorways. The custom footwear process…
Omar BaileyHost
Duane LawrenceHost
player i love the classic design i like the toe down it's similar to the trent williams shoe you have this very short vamp where the laces extend down to the toe is there a Is that an aesthetic that you like to do? Is that a functional reason? It's

And, you know, I love the color blocking, especially this one with the white heel and the white toe cap going into the white plate and then the white contrast tissue, which, oddly enough, you don't see that a lot on football because I guess there's a lot of – It's a lot of welded uppers with the shoes, which are technically seamless, right? So there aren't these huge opportunities where you see big stitch panels around the whole shoe.

So it makes it feel very, I don't know, it's like a little bit of a blast of the past in a really cool way.

So it's going to be fun to see these out on that grass and turf surface in Atlanta.

player i love the classic design i like the toe down it's similar to the trent williams shoe you have this very short vamp where the laces extend down to the toe is there a Is that an aesthetic that you like to do? Is that a functional reason? It's

And, you know, I love the color blocking, especially this one with the white heel and the white toe cap going into the white plate and then the white contrast tissue, which, oddly enough, you don't see that a lot on football because I guess there's a lot of – It's a lot of welded uppers with the shoes, which are technically seamless, right? So there aren't these huge opportunities where you see big stitch panels around the whole shoe.

So it makes it feel very, I don't know, it's like a little bit of a blast of the past in a really cool way.

So it's going to be fun to see these out on that grass and turf surface in Atlanta.
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