Sep 23, 2026 · 15 min · 8 segments
Let me know what you loved about the episode! What if one of the beliefs influencing your life is one you don't even consciously know you have? In…
Lisa DavidgeHost
So it's the part that you are using right now to listen to this episode, to think about what I'm saying.

Um, it's also the part that helps you make decisions, um, solve problems, and set goals.

I want to stop people pleasing." It's also the part of the mind that comes out with thoughts like, "I shouldn't do that.

"I don't really fit in with them." Now, those thoughts are triggered by subconscious beliefs.

So even if you think, "I want to be more confident," your subconscious belief is going to win, whatever it might be.

Now, underneath the conscious decision-making, your brain is doing a huge amount of processing that you're not consciously aware of.

Your conscious mind processes around 40 bits of information per second, whilst your brain, your subconscious, is processing millions of bits outside of conscious awareness.

Now, I have tried, but it's impossible to find more accurate numbers, because there's so much different research out there and so many different opinions.

But one thing I can tell you is that the conscious awareness is tiny compared to the amount of information that your brain is actually processing without you e- even realizing it.

Your brain is constantly taking in and learning from experiences, um, from associations, from memories, from sensory information and emotional responses.

Your brain learns patterns and associations, and you don't tend to consciously decide your beliefs, because your subconscious will do that for you.

Um, so if you have experienced enough moments of criticism, of embarrassment, of comparison, of rejection, which, let's be honest, who hasn't? Your brain learns that mistake equals danger, and that can influence what you do and what you consciously think after.

Why does our subconscious create these beliefs? These patterns are not created to ruin your life, even though it sounds like it, and it's actually quite the opposite.

They are-- They were often learned because at some point it helped you to navigate life, to feel safer in life.

So it's the part that you are using right now to listen to this episode, to think about what I'm saying.

Um, it's also the part that helps you make decisions, um, solve problems, and set goals.

I want to stop people pleasing." It's also the part of the mind that comes out with thoughts like, "I shouldn't do that.

"I don't really fit in with them." Now, those thoughts are triggered by subconscious beliefs.

So even if you think, "I want to be more confident," your subconscious belief is going to win, whatever it might be.

Now, underneath the conscious decision-making, your brain is doing a huge amount of processing that you're not consciously aware of.

Your conscious mind processes around 40 bits of information per second, whilst your brain, your subconscious, is processing millions of bits outside of conscious awareness.

Now, I have tried, but it's impossible to find more accurate numbers, because there's so much different research out there and so many different opinions.

But one thing I can tell you is that the conscious awareness is tiny compared to the amount of information that your brain is actually processing without you e- even realizing it.

Your brain is constantly taking in and learning from experiences, um, from associations, from memories, from sensory information and emotional responses.

Your brain learns patterns and associations, and you don't tend to consciously decide your beliefs, because your subconscious will do that for you.

Um, so if you have experienced enough moments of criticism, of embarrassment, of comparison, of rejection, which, let's be honest, who hasn't? Your brain learns that mistake equals danger, and that can influence what you do and what you consciously think after.

Why does our subconscious create these beliefs? These patterns are not created to ruin your life, even though it sounds like it, and it's actually quite the opposite.

They are-- They were often learned because at some point it helped you to navigate life, to feel safer in life.
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