Aug 20, 2026 · 10 min · 6 segments
Today I'm chatting with my longtime friend Hila Lauterbach, Co-Founder at 10X GTM, who works with AI and SaaS companies, as well as being an Advisor for Stage One. We chat about: - Is it time to…
Hila LauterbachGuest
Chedva LudmirHost
Uh, so Hila, if your business were to take you to couples therapy, what would it be all about? What do you think?

We need to balance the relationship." Some level of codependency that we need to work on that.

Because we're two co-founders, me and Rinat Gerish, my partner, which is ...

You can imagine two women in the kitchen, thinking together, working very intensely together.

So I would say we build kind of beautiful mechanism or, uh, communication skill and ritual that really help us, and I think that the therapist will be happy with us.

Um, so we're friends, and I think wh- while we're really logical and everybody like, you know, thinking about research and stuff, in the end of the day, we're very also emotional and spiritual people.

Have you ever seen that a business name is Problems? We said like, "I think we have a disagreement," or, "I, I really don't agree with you.

I've seen this very differently." And we had this like, you know, discussion between us and a lot of like good argument, I would say.

Uh, so Hila, if your business were to take you to couples therapy, what would it be all about? What do you think?

We need to balance the relationship." Some level of codependency that we need to work on that.

Because we're two co-founders, me and Rinat Gerish, my partner, which is ...

You can imagine two women in the kitchen, thinking together, working very intensely together.

So I would say we build kind of beautiful mechanism or, uh, communication skill and ritual that really help us, and I think that the therapist will be happy with us.

Um, so we're friends, and I think wh- while we're really logical and everybody like, you know, thinking about research and stuff, in the end of the day, we're very also emotional and spiritual people.

Have you ever seen that a business name is Problems? We said like, "I think we have a disagreement," or, "I, I really don't agree with you.

I've seen this very differently." And we had this like, you know, discussion between us and a lot of like good argument, I would say.
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