The Future of Coffee Is Not Binary: Joseph Lee of Sontag

In this episode of the London Coffee Podcast, we sit down with Joseph Lee, founder of Sontag, to explore his unconventional approach to building a modern coffee shop in London. Joseph shares how his multicultural background, from Australia and Switzerland to London, shaped his vision for Sontag, and why he believes speed and craft, coffee and matcha, technology and hospitality don’t have to be opposites. We talk about automation, the changing economics of running a coffee shop, the rise of matcha, London’s evolving coffee scene, and Joseph’s ambition to build a business focused on longevity, curiosity and creating memorable everyday experiences.