What Holly Starks Changed After Leaving Black Hat SEO

So I want to break some of this

down

for people that are listening to make sure they can follow us because we have a mixture of like SEOs who are, you know, well-established and a mixture of people that are just starting and business owners.

So when you say Quora, I know that's a tool, you know, we want to make sure we get the link to that so people can actually see what tool you're talking about.

I forget who, whose tool is that? There's a good SEO behind that tool, right? Oh, it's Ted Cabitas.

So I think it's

like SEO tool lab, right? It's what I think it is, SEO tool lab.

Okay, perfect.

So we'll definitely get the link to that.

And then Page Optimizer Pro I know is Kyle Roof.

Both of these tools are basically

tools that you use that will tell you like what words to put on a page.

Yeah.

And so I've never used, I've actually used page optimizer pro and we have a similar tool that we actually built and we use internally.

That's very similar.

It's all about like optimizing for entities for people that haven't, don't know what we're talking about.

Maybe they haven't heard that term.

Let's, let's go into like, what, what are we talking about? So do you have like an example? Can you give me a business type and then maybe just walk me through like a example of like what you'd be changing on their page?

Yeah, so I've always been in the home services niche because it's easy.

I don't have to worry about licensing.

I have done some stuff with financial, but more like crypto and casinos and stuff like that.

So I moved from a very easy, to me, easy niche to YMYL.

I'm like, that's just a line of crap.

I don't believe in that.

I don't believe in content.