Local SEO - The Expert’s Guide
May 27, 2026 · 1 hr 30 min · 13 segments
In this episode, we sit down with SEO legend James Dooley, who has built and ranked over 1,000 domains and generated more than 2 million enquiries online. If you’re wondering how to rank a website on…
Joy HawkinsHost
Uh, social media seems to be one thing that small businesses, uh, in general I'd say are pretty terrible at.

Um, what on earth would they even post about on social media, and like which social media platforms would they focus on?
Do you know what, that's a great question, and if you would have asked me that a couple of years ago, I would have had a different answer.
Um, they never used to, but now they're getting very, very well.
So I would be creating not a profile page, 'cause profile pages don't do that well on Facebook.
So like Joy Hawkins, no, I wouldn't do that.
But on your company page, or if you have a page about Joy Hawkins, or in Facebook groups, the actual statuses that you do can rank, and I don't think enough people know about this.
So if you can go and get in the first 12 words the actual keywords that you want to rank for, that then can get your Facebook posts ranking.
So I'd be recommending on doing that.
We also do a lot with regards to reputation, like we love Query Fanout as being an example.
So to try and get cited in the LLMs, we understand a big part of Query Fanout is reputation.
So of what falls underneath that is testimonials, reviews, case studies, and awards.
So if the business is, let's say you're a roofing company and you've just won a, a local award, go and shout about that and maybe create an image about it.
And explain with semantic triples the name of the company, the, what award they've won, define it together within a sentence.
So there's lots that they can be doing, and they should be doing if I'm being honest with you.
Like, too many are like writing blog posts about how to do something on a roof and stuff like that, and I'm likeJust for now, think of branding, think of testimonials, reviews, case studies, and awards, and shout and scream about that on social media, which will help you longer term starting to get cited in the LLMs as well.

Uh, social media seems to be one thing that small businesses, uh, in general I'd say are pretty terrible at.

Um, what on earth would they even post about on social media, and like which social media platforms would they focus on?
Do you know what, that's a great question, and if you would have asked me that a couple of years ago, I would have had a different answer.
Um, they never used to, but now they're getting very, very well.
So I would be creating not a profile page, 'cause profile pages don't do that well on Facebook.
So like Joy Hawkins, no, I wouldn't do that.
But on your company page, or if you have a page about Joy Hawkins, or in Facebook groups, the actual statuses that you do can rank, and I don't think enough people know about this.
So if you can go and get in the first 12 words the actual keywords that you want to rank for, that then can get your Facebook posts ranking.
So I'd be recommending on doing that.
We also do a lot with regards to reputation, like we love Query Fanout as being an example.
So to try and get cited in the LLMs, we understand a big part of Query Fanout is reputation.
So of what falls underneath that is testimonials, reviews, case studies, and awards.
So if the business is, let's say you're a roofing company and you've just won a, a local award, go and shout about that and maybe create an image about it.
And explain with semantic triples the name of the company, the, what award they've won, define it together within a sentence.
So there's lots that they can be doing, and they should be doing if I'm being honest with you.
Like, too many are like writing blog posts about how to do something on a roof and stuff like that, and I'm likeJust for now, think of branding, think of testimonials, reviews, case studies, and awards, and shout and scream about that on social media, which will help you longer term starting to get cited in the LLMs as well.
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