Sep 17, 2026 · 27 min · 10 segments
In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Mallory Strotheide, a mortgage professional who transformed her business from cold calling and internet leads into a 100%…
Mallory StrotheideGuestChris JohnstoneHostSo I'm so interested in that style of mortgage business, because typically our members and our clients that are we're 100 percent referral based.
So what would a day like that be? Like how many people would you talk to? What would that look like?

But back then when I started, and I don't remember, I mean, I mean, and that was back in the day when like, yeah, a lot of the numbers didn't work.

And people were like coming up to me and they were like, where did you get your deals from? You're brand new.

And they're like, well, where are these lists? And I'm like, no, they're my list.

So all of these like senior loan officers were like, where are you getting your business from? I'm like, I'm literally just sitting here calling.
So I'm so interested in that style of mortgage business, because typically our members and our clients that are we're 100 percent referral based.
So what would a day like that be? Like how many people would you talk to? What would that look like?

But back then when I started, and I don't remember, I mean, I mean, and that was back in the day when like, yeah, a lot of the numbers didn't work.

And people were like coming up to me and they were like, where did you get your deals from? You're brand new.

And they're like, well, where are these lists? And I'm like, no, they're my list.

So all of these like senior loan officers were like, where are you getting your business from? I'm like, I'm literally just sitting here calling.
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