Sep 15, 2026 · 28 min · 11 segments
WGSN CEO Carla Buzasi speaks with IWSR President and Managing Director Marten Lodewijks about how consumer behaviour is moving from excess to intention across beer, wine, spirits, ready-to-drink and…
Marten LodewijksGuest
Carla BuzasiHost
I got bragging rights when I bought the chicken wine from the kids 'cause they were like, "Ah, you know about chicken wine?" I was like, "Yeah, I do know about chicken wine."
Do you not? You don't know about chicken wine? Oh my God, I've, I've out-bevalked info'd you.
Our lunch, mum, I'm gonna walk you over to the supermarket, and I'm gonna show you what chicken wine is.
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I got bragging rights when I bought the chicken wine from the kids 'cause they were like, "Ah, you know about chicken wine?" I was like, "Yeah, I do know about chicken wine."
Do you not? You don't know about chicken wine? Oh my God, I've, I've out-bevalked info'd you.
Our lunch, mum, I'm gonna walk you over to the supermarket, and I'm gonna show you what chicken wine is.
