Generation Grazia – What Millennial Women Want

But one of the things I love is every Monday we talk about stories that have driven lots of shopping on the site.

And we were talking yesterday about a piece that our brilliant shopping editor had written about the dress, the dams and matter dress that she relies on in the heat wave.

And she had taken pictures of herself in it and she looked great in it.

And we sold £45,000 worth of that dress.

Really? Yeah.

And that is because you see that there is a human in that dress.

And AI has helped us get to the point of we know now that Damson Matter is one of those brands that performs really well for our audience.

So we're always going to be looking for that merch.

But it's because she has worn it and the audience believe it.

But one of the things I love is every Monday we talk about stories that have driven lots of shopping on the site.

And we were talking yesterday about a piece that our brilliant shopping editor had written about the dress, the dams and matter dress that she relies on in the heat wave.

And she had taken pictures of herself in it and she looked great in it.

And we sold £45,000 worth of that dress.

Really? Yeah.

And that is because you see that there is a human in that dress.

And AI has helped us get to the point of we know now that Damson Matter is one of those brands that performs really well for our audience.

So we're always going to be looking for that merch.

But it's because she has worn it and the audience believe it.