Jun 23, 2026 · 36 min · 12 segments
If you're anything like us, then you prioritise your horse and their needs, but investing in yourself financially always seems to fall way off the to-do list, and the mere mention of pensions sends us…
Ruth DownsGuestLiz DanielsHostAnd that's what has drawn us to you and to be able to have these conversations because instead of you kind of saying, sitting there and I feel intimidated by you.
I feel like I can ask questions and I could say, oh, by the way, Ruth, what does this actually mean? And you've got this reputation for being jargon free and making financial advice accessible and that you're approachable and it's so sad that those circumstances kind of made you go down that route but thank goodness for so many people that you are then able to help because there's so many like stiff upper lip I've got nothing against people in shirt and ties like at all but you know that feeling of like I'm just me.
And I think for me, that's a barrier that I'd love to break in this podcast that because you're not sitting on something that you think might be worth an investment, but it's still worth investing in yourself.
And, yeah, and that brings me on to, like, what's the most common challenge that you hear from someone like, you know, like myself or around pensions or what's the most common thing that comes to the table?
is about empowering people because the main struggle that i have is people going well financial advice isn't just for me isn't just for little old me you know i don't really understand it i've been made to feel stupid i don't have enough um the amount of people that i have just helped by getting them on the right track by putting like and then um giving them the financial questionnaire They work through it and figure out where their money is spending.
It was quite funny, actually, because I told my fiancé and I was like, oh, you're going to have to help rein in my spending.
And that's what has drawn us to you and to be able to have these conversations because instead of you kind of saying, sitting there and I feel intimidated by you.
I feel like I can ask questions and I could say, oh, by the way, Ruth, what does this actually mean? And you've got this reputation for being jargon free and making financial advice accessible and that you're approachable and it's so sad that those circumstances kind of made you go down that route but thank goodness for so many people that you are then able to help because there's so many like stiff upper lip I've got nothing against people in shirt and ties like at all but you know that feeling of like I'm just me.
And I think for me, that's a barrier that I'd love to break in this podcast that because you're not sitting on something that you think might be worth an investment, but it's still worth investing in yourself.
And, yeah, and that brings me on to, like, what's the most common challenge that you hear from someone like, you know, like myself or around pensions or what's the most common thing that comes to the table?
is about empowering people because the main struggle that i have is people going well financial advice isn't just for me isn't just for little old me you know i don't really understand it i've been made to feel stupid i don't have enough um the amount of people that i have just helped by getting them on the right track by putting like and then um giving them the financial questionnaire They work through it and figure out where their money is spending.
It was quite funny, actually, because I told my fiancé and I was like, oh, you're going to have to help rein in my spending.
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