59. Why You Should Be Using Instagram Stories

First of all, people buy when they're ready, not when you want them to buy.

So just because you've started showing up consistently on your social media platforms a few weeks ago and you're ready to make sales, doesn't mean that your audience is ready to buy from you.

And this is why consistency and messaging matters so much, because that consistent presence gives people time to get to know you, to become familiar with your offer, to understand what you do, to see what your values are, who you help and how you help your clients, and whether they actually trust you enough to buy from you.

So the fact that my client's analytics had improved and that people were starting to mention her content offline, that's actually a really good sign.

It means people are paying attention, they're noticing her, which is the first stage of marketing results, and that's the very first thing that you should expect to see when you start taking your marketing seriously and showing up more consistently.

I used to get this same comment off of consultants that I would support on LinkedIn.

Their first signal that their marketing is working is that people are noticing.

Their peers, their former clients, and people in their network are reaching out to say, "Hey, your content looks amazing.

Good job." You know? So that is the first signal that your content is making a difference.