Jun 2, 2026 · 10 min · 6 segments
Thinking about using LinkedIn to attract clients, but not sure where to start? In this listener Q&A episode, Julia answers a question from a yoga and somatic educator who wants to attract both…
Julia ZattaHost
And so because you are already teaching your online yoga classes and somatic classes, I would start by polling your current clients to find out what social media platform they use most frequently.
And the mistake I see a lot of entrepreneurs make is that they just jump into a platform and start creating content without actually considering whether or not their target audience is already consuming content on that platform.
So that is the very first thing I would recommend you do just to make sure that your social media efforts actually drive results.
But there's a second part to your question where you mention wanting to get in touch with organizations so that you can create a partnership and potentially sell your workshops or wellness experiences to corporate clients.
You're gonna have to think about what organizations specifically do you want to work with.
Are they local? Will you be offering in-person trainings, events, or workshops? Are they remote? Will you be working with them online, right? So that's your starting point, figuring out what companies you wanna work with, and then looking for those companies on LinkedIn and figuring out who within the company you need to approach first.
I would imagine you would be speaking with somebody from HR, but again, I would encourage you to do your own research.
And then once you know which organizations you wanna speak with and what people within the organization you'd like to reach out to, then it's a matter of building those relationships on LinkedIn, and that's when you need to start having content and an optimized profile so that when you approach these people, they can first go and look at your profile.
They can look at your content, see if it resonates with them before they accept your connection request or before they accept your invitation to get on a call.
When you upgrade to a premium tier of LinkedIn called Sales Navigator, you get access to advanced search tools that help you research the organizations you might wanna be in touch with, and Sales Navigator will also show you what people within the company fulfill the roles that you want to engage with.
So say you wanna talk to somebody in HR for a specific company, you would look up that company.
You would look at the people working in that company, and through Sales Navigator you'll be able to see who's working in HR.
And a pro tip is that when you are new to LinkedIn, if you've never used LinkedIn Premium in any capacity, the platform gives you one free month, so when you're ready to start your research, you can upgrade to that free trial month just for 30 days, so you can research the people that you'd like to be in touch with.
But before you get started with that process, I would get my LinkedIn profile in order just so that the first impression is a strong one, and I'd make sure that I have been sharing some content so that the people that I'm trying to engage get a chance to look over my profile, my content, before they choose whether or not to engage with me.
So the very first thing for your B2C clients, so your individual yoga students that sign up for your online classes, I want you to go ahead and ask them which social media platforms do they use most frequently.
Also, ask them, are they on LinkedIn? And if they say yes, ask them how often do they log into the platform and how do they use it? Are they scrolling the feed looking for information? Are they logging in just for work? What are their habits when it comes to using LinkedIn? Because they might not be using LinkedIn in a way that's gonna help people like them find you, right? So that's what you need to assess for your B2C clients, business-to-consumer, your yoga students.
Whereas for your B2B clients, which are companies and organizations, you're gonna use the free one-month trial of Sales Navigator to actually research the companies and the people you'd like to get in touch with.
And so because you are already teaching your online yoga classes and somatic classes, I would start by polling your current clients to find out what social media platform they use most frequently.
And the mistake I see a lot of entrepreneurs make is that they just jump into a platform and start creating content without actually considering whether or not their target audience is already consuming content on that platform.
So that is the very first thing I would recommend you do just to make sure that your social media efforts actually drive results.
But there's a second part to your question where you mention wanting to get in touch with organizations so that you can create a partnership and potentially sell your workshops or wellness experiences to corporate clients.
You're gonna have to think about what organizations specifically do you want to work with.
Are they local? Will you be offering in-person trainings, events, or workshops? Are they remote? Will you be working with them online, right? So that's your starting point, figuring out what companies you wanna work with, and then looking for those companies on LinkedIn and figuring out who within the company you need to approach first.
I would imagine you would be speaking with somebody from HR, but again, I would encourage you to do your own research.
And then once you know which organizations you wanna speak with and what people within the organization you'd like to reach out to, then it's a matter of building those relationships on LinkedIn, and that's when you need to start having content and an optimized profile so that when you approach these people, they can first go and look at your profile.
They can look at your content, see if it resonates with them before they accept your connection request or before they accept your invitation to get on a call.
When you upgrade to a premium tier of LinkedIn called Sales Navigator, you get access to advanced search tools that help you research the organizations you might wanna be in touch with, and Sales Navigator will also show you what people within the company fulfill the roles that you want to engage with.
So say you wanna talk to somebody in HR for a specific company, you would look up that company.
You would look at the people working in that company, and through Sales Navigator you'll be able to see who's working in HR.
And a pro tip is that when you are new to LinkedIn, if you've never used LinkedIn Premium in any capacity, the platform gives you one free month, so when you're ready to start your research, you can upgrade to that free trial month just for 30 days, so you can research the people that you'd like to be in touch with.
But before you get started with that process, I would get my LinkedIn profile in order just so that the first impression is a strong one, and I'd make sure that I have been sharing some content so that the people that I'm trying to engage get a chance to look over my profile, my content, before they choose whether or not to engage with me.
So the very first thing for your B2C clients, so your individual yoga students that sign up for your online classes, I want you to go ahead and ask them which social media platforms do they use most frequently.
Also, ask them, are they on LinkedIn? And if they say yes, ask them how often do they log into the platform and how do they use it? Are they scrolling the feed looking for information? Are they logging in just for work? What are their habits when it comes to using LinkedIn? Because they might not be using LinkedIn in a way that's gonna help people like them find you, right? So that's what you need to assess for your B2C clients, business-to-consumer, your yoga students.
Whereas for your B2B clients, which are companies and organizations, you're gonna use the free one-month trial of Sales Navigator to actually research the companies and the people you'd like to get in touch with.
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