Legacy giving and loyalty: Turning thanks into lasting gifts - with Kay Harrison and Vix Friar

So, Lucinda, before we hear from Kay and Vix, perhaps you could tell us a little bit about Remember Charity and Remember Charity Week, which is happening between the 7th and the 13th of September.

Thank you, Tim.

Yes, well, Remember Charity is, of course, a behaviour change campaign, a campaign with one singular focus, which is very much about growing and normalising legacy giving across the UK.

What started as a movement of just a handful of fundraising directors about 25 years ago has grown into a movement of now 200 charities, large and small, all shapes and sizes, bridging all kinds of causes.

And we're really proud to work not only with our charity members, but also together with hundreds of professional advisors, government and partners to really nurture the UK legacy environment.

We do this through a range of different activities.

We run consumer campaigns all year round, really focused on inspiring more people to remember charities and their wills.

We work with professional advisors, by that I mean solicitors, will writers, wealth advisors, estate planners, you name it, to inspire them to really normalize that charitable message within will writing.

That is obviously so crucial in making legacy giving a natural and prominent part of estate planning and normalizing legacy growth.

We talked also about lobbying activity.

That's really important to us.

And of course, so too is working with our charity members, working with them to really help them grow their legacy fundraising, their legacy income, which has become such an important part of voluntary income across the UK to an increasing number of charities.

And you very kindly asked about Remember Charity Week.

Well, that's always such an exciting moment.

All our activity really does come to a head in September, where we run the National Awareness Week for Charitable Legacies.

This year, it runs from the 7th to the 13th of September.

What does that mean? We'll be launching our new ad and PR campaigns, really aiming to open up discussion about legacies during the week.

But I often think that perhaps the most important part of that week and the really key value is that it's an activation moment for our entire network.

This is a moment where we can get more voices, we can get government, we can get professional advisors, solicitors, will writers, wealth advisors, and more to share their passion for legacies and inspire more people to remember gifts and wills.

Fantastic.

What a really important week.

We love a stat on this show.

We love diving into stats.

As I understand it, the last couple of years have seen record amounts donated through people's wills to thousands of charities across the UK, which is amazing.

That figure stands at around £4.5 billion a year, which is a massive sum of money.

So, Lucinda, before we hear from Kay and Vix, perhaps you could tell us a little bit about Remember Charity and Remember Charity Week, which is happening between the 7th and the 13th of September.

Thank you, Tim.

Yes, well, Remember Charity is, of course, a behaviour change campaign, a campaign with one singular focus, which is very much about growing and normalising legacy giving across the UK.

What started as a movement of just a handful of fundraising directors about 25 years ago has grown into a movement of now 200 charities, large and small, all shapes and sizes, bridging all kinds of causes.

And we're really proud to work not only with our charity members, but also together with hundreds of professional advisors, government and partners to really nurture the UK legacy environment.

We do this through a range of different activities.

We run consumer campaigns all year round, really focused on inspiring more people to remember charities and their wills.

We work with professional advisors, by that I mean solicitors, will writers, wealth advisors, estate planners, you name it, to inspire them to really normalize that charitable message within will writing.

That is obviously so crucial in making legacy giving a natural and prominent part of estate planning and normalizing legacy growth.

We talked also about lobbying activity.

That's really important to us.

And of course, so too is working with our charity members, working with them to really help them grow their legacy fundraising, their legacy income, which has become such an important part of voluntary income across the UK to an increasing number of charities.

And you very kindly asked about Remember Charity Week.

Well, that's always such an exciting moment.

All our activity really does come to a head in September, where we run the National Awareness Week for Charitable Legacies.

This year, it runs from the 7th to the 13th of September.

What does that mean? We'll be launching our new ad and PR campaigns, really aiming to open up discussion about legacies during the week.

But I often think that perhaps the most important part of that week and the really key value is that it's an activation moment for our entire network.

This is a moment where we can get more voices, we can get government, we can get professional advisors, solicitors, will writers, wealth advisors, and more to share their passion for legacies and inspire more people to remember gifts and wills.

Fantastic.

What a really important week.

We love a stat on this show.

We love diving into stats.

As I understand it, the last couple of years have seen record amounts donated through people's wills to thousands of charities across the UK, which is amazing.

That figure stands at around £4.5 billion a year, which is a massive sum of money.