Róisín CoughlanGuest
Brian O'DohertyHost
But I think, being honest, or certainly in the world in which I occupy and the people I've been speaking to when we were going through the process of developing a strategic plan, not everybody is wildly enthusiastic about strategy development and strategic plans.

So what would you say to convince the sceptics and the naysayers about the importance of strategy?

So, you know, if people ask me what I do and I say, oh, strategic planning, strategic development, you'll see some eyes begin to gloss over.

Or if I'm coming in to facilitate a session with a team or a senior leadership team or a board.

Again, some of them are like, I don't want to be here, but I have to be here.

had... bad experiences of strategic planning before or really boring experiences.

So I usually try and contextualize things for people from the outset that You know, it is going to be interactive.

I try and work through all of that with people so that they know straight away at the start, what is a strategic plan? Why do we have to do this? What is it going to lead to? And usually even that one slide or two that I'll show at the very start that signals to them this is going to help with decision making.

But I think, being honest, or certainly in the world in which I occupy and the people I've been speaking to when we were going through the process of developing a strategic plan, not everybody is wildly enthusiastic about strategy development and strategic plans.

So what would you say to convince the sceptics and the naysayers about the importance of strategy?

So, you know, if people ask me what I do and I say, oh, strategic planning, strategic development, you'll see some eyes begin to gloss over.

Or if I'm coming in to facilitate a session with a team or a senior leadership team or a board.

Again, some of them are like, I don't want to be here, but I have to be here.

had... bad experiences of strategic planning before or really boring experiences.

So I usually try and contextualize things for people from the outset that You know, it is going to be interactive.

I try and work through all of that with people so that they know straight away at the start, what is a strategic plan? Why do we have to do this? What is it going to lead to? And usually even that one slide or two that I'll show at the very start that signals to them this is going to help with decision making.
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