Launch Debrief - my highest revenue (and profit!) launch so far

So let's start with the headlines and the numbers, 'cause I know that that is always the fun bit, isn't it? So in total, 19 people joined Radiate in this launch.

My conversion rate was 7.4%, and by the end of day one, 11 people had joined, and also seven of those people joined before I had even sent the replay out with the main link in it after the masterclass.

So that was really exciting because it ended up being my best revenue day ever, and obviously it ended up being the best launch I've had so far.

And it also ended up being the best revenue month I'd had.

So it was a real kind of smorgasbord of bests, which was really exciting.

And the other thing that felt really big was it tipped me over into another significant milestone, which is my revenue for 2026 has now already beaten everything I made in the whole of 2025, which is a massive, massive deal for me.

And I think that everything I'm gonna share in this episode obviously is relevant to why this launch did well, but also it's relevant to why the other things I've been selling this year have done well, and why my revenue has increased to that degree in that short amount of time.

And, and I think everything that I'm sharing in this episode in terms of the things that are contributing to that, that's contributing to the, the uptake in revenue overall, not just in this one launch.

Because that hasn't all come from this launch.

It's also come from the other things that I've been doing this year.

It's come from brand collaborations.

It's come from other launches.

It's come from selling stuff behind the scenes.

So everything that I'm sharing here, it's not just about like, you know, one launch that changes everything.

It's, it's very much like changing everything holistically.

The other thing that I wanted to share in terms of numbers, and I think that this really kind of tells the story of this launch more so than any of the other things, is to compare it to my last launch for Luminous Launching.

So the, the end result of those launches weren't actually that different.

I think there was a difference of maybe 2 or 3K, uh, in terms of revenue.

Uh, so it, it's not that this launch has completely outperformed all of my launches by loads.

It is technically my best launch ever, but it's only just over the line.

But the biggest difference is that launch that I did for Luminous Launching had over 600 people on the launch list, which was basically the, the list of people who were signed up for the free masterclass before the launch.

And this launch for Radiate had around 250 people on the list.

So less than half, but it made more money.

And also, I actually spent more money on ads in the previous launch as well, in the last Luminous Launching launch.

So not only was there overall more revenue in, in this launch, it was also a lot more profit as well.