How to create content that’s FELT (not just scrolled past)

So we all know that every single day we are absolutely bombarded with content.

We are literally scrolling past posts, emails, stories, reels, podcasts, newsletters, adverts on telly.

[laughs] Like literally thousands and thousands of pieces of content every single day, and that's just what we're coming across.

And most of it just completely washes over you, and you barely register that it existed, and that has to be the case 'cause otherwise we'd be even more overwhelmed than we already are.

So we have to tune out the majority of the content that comes our way, otherwise we would just explode.

But what we also have is a handful of people who cut through all of that noise for us.

So for example, if you get an email from them, you actually read it, or when you see their post, instead of just scrolling past, you stop and read it.

When they announce something, you are literally first in the door.

You go to all their free events.

You buy from them over and over again, and you don't really, like, stop to think about why.

Those are just the people that you happen to listen to and stop for.

So there's those people, and then there's everyone else, [laughs] which basically just become-You know, background noise in the background.

And the difference between those two things, between being one of the voices people actually listen to and being part of the background noise, that is what I wanna talk about in today's episode.

Because I think it is genuinely one of the most important questions you can ask about your online presence at the moment, especially because of content fatigue, especially because we're all overwhelmed with content.

And, you know, with AI, like allowing people to make content easier and faster than ever, then it's only gonna become more of a thing.

So this is building on everything we've been talking about over the last few episodes, the last couple of months, the online world stuff, the gravitational pull in your content, building your inner circle.

And this is another piece of that puzzle that I wanna talk about today.

So what is actually different about the people that you have in your handful of trusted voices that you listen to? And on this topic, there's a theory from Oxford anthropologist Robin Dunbar from the '90s that we only have the cognitive capacity for about 150 stable relationships in our life total.

And within that, we also really only have a capacity for an inner circle of around five people who get almost half of our attention and time.

So five people [laughs] are like our core inner circle.

This is in real life, not, not sort of online life.

But I do think that this is really interesting because basically this theory says that beyond that, our brain just can't sustain the same depth of connection.

So I think about this all the time in the context of online content because you can see this playing out in terms of the people that you really, really listen to online.

And it's not just like the people that you follow.

Obviously there are probably more than five people that you enjoy following online, that you watch their stories or you read their emails.