Behind the scenes of creating a new signature offer - ep 51

This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't If you've got a new offer idea you've been sitting on and want to get moving, this one's for you. **In this episode:** - Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missing - The sprint that came first - why I tested the concept before building anything bigger, and what a 50%+ conversion rate told me - Why I had as many conversations as possible before building a single thing - and how building from the outside in changed everything - The content movement strategy that's had my podcast listens, email opens and click rates all going up at the same time - Why the curriculum is always the last thing I build - and why selling before you create makes for a better offer every single time **Radiate opens next week.** It's my new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans. And if you want a first taste before it opens - come to Inner Circle, my free masterclass on May 20th at 1pm. Grab your spot here.