Kitces and Carl - Real Talk for Real Financial Advisors
Aug 6, 2026 · 37 min · 10 segments
In the 196th episode of *Kitces and Carl*, Michael Kitces and client communication expert Carl Richards discuss the role of "gut feelings" and intuition in decision-making after the data has been…
Michael KitcesHostCarl RichardsHostWell, I, I, I just had this really inter- interesting experience, and it goes along with your dollar symbol up there that you can just see the bottom of.
Um, I've been, as part of the book tour, traveling around, asking people about the first feeling that comes up when they see a dollar sign.
And it's, it's led to all these discussions, and at FPA events particularly, it's, it's always fun k- and, and by the way, financial planners are not any better or worse than this.
Sometimes it's really hard for us to figure out what it means to feel something, right? And I, that's led me on this, down this rabbit hole around, like ...
But I, you know, I've noticed I've got other people in my life that I'll say, like, "How did you make that really big, important decision? Like, how did you decide between that and that?" And it was like big.
Like, should I take that job? Should I marry that person? Should I move to this city?
And I, I, I, I keep hearing this w- thing of like, "God, I just felt my way through it," or, "It, it felt right."
Now, and then I would dig a little bit more and realize there was a bunch of analysis that went on first.
Like in, in, in, uh, my presentations now, we sort of make fun of you a little bit by, by turning you into a verb.
Well, I, I, I just had this really inter- interesting experience, and it goes along with your dollar symbol up there that you can just see the bottom of.
Um, I've been, as part of the book tour, traveling around, asking people about the first feeling that comes up when they see a dollar sign.
And it's, it's led to all these discussions, and at FPA events particularly, it's, it's always fun k- and, and by the way, financial planners are not any better or worse than this.
Sometimes it's really hard for us to figure out what it means to feel something, right? And I, that's led me on this, down this rabbit hole around, like ...
But I, you know, I've noticed I've got other people in my life that I'll say, like, "How did you make that really big, important decision? Like, how did you decide between that and that?" And it was like big.
Like, should I take that job? Should I marry that person? Should I move to this city?
And I, I, I, I keep hearing this w- thing of like, "God, I just felt my way through it," or, "It, it felt right."
Now, and then I would dig a little bit more and realize there was a bunch of analysis that went on first.
Like in, in, in, uh, my presentations now, we sort of make fun of you a little bit by, by turning you into a verb.
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