Kitces and Carl - Real Talk for Real Financial Advisors
Jun 25, 2026 · 33 min · 11 segments
In the 193rd episode of *Kitces and Carl*, Michael Kitces and client communication expert Carl Richards discuss the challenge of motivating clients to take difficult but necessary action toward their…
Michael KitcesHostUh, this, my first thinking around this started a long time ago when I, when somebody said to me, "We're..." And it was, this, this was, I think, Luke Burgis in his, his book Wanting.
... at the Society of Advice talking about that book, and I th- I think that's where I first heard someone say, "We're often far more interested," we, us humans, "are often far more interested in being seen as something than actually being the thing." Like, you could put in a lot of words here.
Like, one of my favorites is, "We're often more interested in being seen as creative than actually being creative." Actually being creative's really kind of scary and hard work.

I was gonna say, I mean, that, that's just a big, you know, I don't know, be- being seen as creative is cool and hip, at least in some circles.
Like, yeah, being seen as, we could use contrarian, being seen as contrarian, actually being...
Being seen as productive, actually being pr- being seen as s- being seen as somebody who deadlifts than actually being somebody who deadlifts.
Uh, this, my first thinking around this started a long time ago when I, when somebody said to me, "We're..." And it was, this, this was, I think, Luke Burgis in his, his book Wanting.
... at the Society of Advice talking about that book, and I th- I think that's where I first heard someone say, "We're often far more interested," we, us humans, "are often far more interested in being seen as something than actually being the thing." Like, you could put in a lot of words here.
Like, one of my favorites is, "We're often more interested in being seen as creative than actually being creative." Actually being creative's really kind of scary and hard work.

I was gonna say, I mean, that, that's just a big, you know, I don't know, be- being seen as creative is cool and hip, at least in some circles.
Like, yeah, being seen as, we could use contrarian, being seen as contrarian, actually being...
Being seen as productive, actually being pr- being seen as s- being seen as somebody who deadlifts than actually being somebody who deadlifts.
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