Why Big Companies and Brands Often Ignore Their SEO
One thing I’ve noticed over the years is that the bigger the brand, the more likely they are to overlook serious problems with their SEO.
And what’s even more surprising is that many of them don’t seem particularly concerned when these issues are brought to their attention.
Why? Because sales are doing well, so they assume their SEO must be performing well too.
But here’s what many businesses don’t realise.
A significant portion of their organic traffic and sales often comes from branded searches, either people searching for their company name or the well-known brands they sell.
What they’re missing is the enormous opportunity to attract new customers through non-branded keywords, where potential customers are searching for products and services without knowing which company to choose.
I’ve audited major retailers where organic rankings and traffic have declined dramatically, with some potentially missing out on 25,000 additional website visitors every month.
Yet despite seeing the data, some businesses simply aren’t interested.
And that’s what separates companies that are comfortable with their current performance from those that are serious about growth.
The businesses I love working with are the ones that recognise opportunities, even when they’re already successful.
Just because your sales are doing well doesn’t mean your SEO is doing well.
You could be missing out on thousands of potential customers every single month without even realising it.
If you want to understand how your website is really performing and identify opportunities to increase your organic traffic, get in touch for a professional SEO audit.
www.topclick.co.za
#SEO #OrganicTraffic #GoogleRankings #searchengineoptimization #google
