I’m Shutting Down My Multi-7-Figure Info Business (Seriously)

Now, let's deal with the obvious assumption first.

When a business closes, most people think the same thing.

They think that it must have stopped working and that's completely fair enough.

But that's not what's happened here.

In fact, I'll put my revenue here from this month alone at the time of recording this.

The Academy has over 500 active mentees right now.

We are serving our final intake as I record this.

And the last 12 months have been strong, not our best year ever, but still strong by this grand scheme of the industry.

And weirdly, that's what makes this hard to explain.

Shutting down a business that's losing money is easy.

It's barely even a decision.

But walking away from one that still turns over millions a year takes a better reason than the money itself.

And I've fought long and hard about this over a very long time, and I've got three of them.

The first is I own a number of different companies, but two of them I've run side by side for eight years, the Affluent Academy and my marketing agency, Affluent.co. And this year, I finally understood just how different those two businesses really are.

The Academy is a true cashflow business.

It brings in profit every month, somewhat on demand, and that has served me well for a while.

But when I got honest with myself, I had to admit something quite uncomfortable.

It is built on my face.

It's built on my teaching.

Its value is in my name.

If I tried to sell it, there'd be nothing for a buyer to buy because client acquisition depends on me.

And there is a structural reason for that, of course, one that not many in this space like to admit.

An education business is not a revenue reoccurring model.

People force it to be one, but it isn't really.

Typically, members join, you teach them, and if you've done your job properly, they graduate and they leave, which means pretty much every month starts from zero.