S1 Ep22 Meet Maggie Rushmer — Co-founder of Flagship Partners

"The Real Story Behind 'Perfect Pete': What Your Partner Knows That You Don't" What's it really like being married to a business owner? In this candid episode, Pete sits down with his wife Maggie to pull back the curtain on entrepreneurship, parenting, and the pressures of running multiple ventures. Maggie reveals the truths behind the scenes: Pete's relentless idea generation (and how it can be both inspiring and overwhelming), the tension between his 7 PM bedtime and a social life, the loneliness that comes with leadership despite close family ties, and the real cost of balancing four kids and multiple businesses. They discuss the early days of financial struggle, how short breaks beat long holidays for recovery, why delegation is harder than it sounds, and what it takes to stay connected when life is "busy but full." Maggie also shares how she's building her own social independence and confidence—and why that matters for both of them. Perfect for: Business owners, entrepreneurs, and anyone trying to integrate work ambition with family reality. This episode isn't about hustle culture—it's about what happens when you stop pretending it's all under control. About Maggie Maggie Rushmer is a business partner, mother of four, and the often-unheard voice behind Peterborough's most driven entrepreneur. While Pete is busy running INSLATT, and Flagship Partners, Maggie is the one navigating the real-world impact of ambition on family life. With a candid perspective and sharp sense of humour, Maggie brings essential balance to conversations about entrepreneurship. She's not afraid to call out the tension between Pete's relentless idea generation and the need for focus, or to highlight the loneliness that leadership creates—even within a close marriage. Her insights on stress management, work-life integration, and what actually works (versus what looks good on social media) come from lived experience, not theory. A mother who's proud of her children's individual journeys—from academic achievement to resilience in the face of real challenges—Maggie also speaks to the early days of financial struggle, the rewards of prioritizing family happiness over material comfort, and the ongoing work of maintaining connection when life is relentlessly full. On this podcast, Maggie represents the partners, spouses, and families behind every business success story. She's the person who sees both the brilliance and the cost, who advocates for flexibility, and who's learning to build her own social independence alongside supporting others. 🎧 Perfect for listeners interested in: Entrepreneurship, service business growth, leadership, scaling trades businesses, wellbeing strategies, and building a high-performance team. Join the Community: Interested in joining Pete and other high-performing leaders in the Mastermind? Find out more about how we challenge and support each other at https://www.inslatt.co.uk/mastermind/.   ABOUT 🎙️ The INSLATT Podcast – *It’s Not So Lonely At The Top* Running a business can feel like steering a ship through choppy seas… and sometimes, the captain’s chair gets lonely. That’s why the INSLATT Podcast exists — to bring together bold, brilliant business leaders who get it. Whether you’re leading a growing team, managing risk, or simply carrying the weight of high-stakes decisions, this podcast is your safe harbour. Every episode dives into honest, energising conversations with business owners and performance experts who’ve been there, done it, and got the T-shirt. 🎧 Why Listen? - Learn from real-world stories and leadership lessons that don’t make it into the textbooks. - Discover practical tools to lead with purpose, clarity and momentum. - Explore topics like performance, mindset, wellbeing, risk, resilience motivation, and culture — all with a down-to-earth, no-nonsense approach. - Feel part of a community of leaders who want to grow without the ego. 🧭 This isn’t just another business podcast. It’s fuel for your leadership journey. 📍 Where to Listen & Learn More: 🔗 INSLATT Podcast is available on YouTube AND your favourite podcast app.  Remember to SUBSCRIBE 🎙️ Available on Spotify, Apple Podcasts, Google Podcasts & more 🌍 Learn more at https://www.inslatt.co.uk/ New episodes are released weekly on a Wednesday at 6am Your host is Pete Rushmer - https://www.peterushmer.com/ https://www.linkedin.com/in/peterushmer/ Your guest today is Maggie Rushmer-  Links - https://www.flagshippartners.co.uk The podcast is bought to you by 'It's not so lonely at the top' thank you for listening.