Aug 19, 2026 · 24 min · 14 segments
Most people think networking means showing up, shaking hands, collecting contacts, and hoping something happens. That is not networking. That is gambling. In this episode of…
George DubecGuest
Adam W. BarneyHost
And I actually want the listeners to catch something else that you mentioned to me, because I think you and I both see that there are three different games in terms of networking, right? Business networking is about opportunity and exchange.

And then there's that piece of family networking that's about support and I guess continuity, right? And if you confuse them, you get weird outcomes like doing business pitches at a barbecue or expecting family to say, understand your business pressure.

You also said something that most people don't even admit exists within business networking.

There's kind of the local, social, business network where you know everybody, you're friendly.

Then you have the mid-level, which is where you're meeting new people, connecting.

But here's the key, when you get to the mid-level and then even more important, the upper levels, is what events are you going to? Are the right people going to be at the event? Don't just go to an event.

Find out who's going to be there, what kind of people, and are they the kind of people you want to be in your arena? Are they your target market? Are they the people that can help you? And the problem with that also is the higher the level, the more expensive it gets to network.

And I think here's the part people don't want to hear in this modern day and age.

A lot of deals don't happen on the internet, right? They happen in rooms that you'd never actually see.

And I actually want the listeners to catch something else that you mentioned to me, because I think you and I both see that there are three different games in terms of networking, right? Business networking is about opportunity and exchange.

And then there's that piece of family networking that's about support and I guess continuity, right? And if you confuse them, you get weird outcomes like doing business pitches at a barbecue or expecting family to say, understand your business pressure.

You also said something that most people don't even admit exists within business networking.

There's kind of the local, social, business network where you know everybody, you're friendly.

Then you have the mid-level, which is where you're meeting new people, connecting.

But here's the key, when you get to the mid-level and then even more important, the upper levels, is what events are you going to? Are the right people going to be at the event? Don't just go to an event.

Find out who's going to be there, what kind of people, and are they the kind of people you want to be in your arena? Are they your target market? Are they the people that can help you? And the problem with that also is the higher the level, the more expensive it gets to network.

And I think here's the part people don't want to hear in this modern day and age.

A lot of deals don't happen on the internet, right? They happen in rooms that you'd never actually see.
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