26Q1 | The Biggest Short Drama Apps Will Keep Getting Bigger 📱

Could you briefly introduce yourself and your role in short drama industry?

I'm the CEO of AR Asia Productions, and, um, I've been in the industry actually for more than 20 years.

Previously I was in CJ E&M and Paramount International.

And about four years ago, I started my company, representing, uh, different studios in the region, and three years ago we got into micro drama.

Uh, we started representing different apps and studios and, um, until, uh, late last, uh, year, we actually signed an exclusive representation deal for ReelShort, um, you know, Asia Pacific.

Yeah.

How did you get into the short drama industry?

Um, it's actually one of our partner, uh, Jonathan Spink, who was the, uh, former CEO of HBO.

He got us into it.

He think that this is something very exciting in China.

We have to take a look at it.

We, we start talking to one of the, um, app and, and start doing, you know, work for them, representing them.

What, what kind of things did you see when you realized or decided to tap into this area?

A- anybody who started, uh, watching the micro drama, they probably think it's, it's cheap in production.

Um, and especially we distribute a lot of long form drama.

Initially you probably think, oh, it's nothing compared to a long form drama.

But once we actually dive into the business of, uh, micro drama, it's, it's very short monetization.

Um, you know, you actually get the feedback.

And the interesting thing is big studios, they take years to, to gain the experience, but because micro drama is very short, it iterate a lot.

So, uh, platforms and producer, they learn about the customer feedback instantly.

And I, I find it, it grows very fast and the market is booming.

So that's why we, we continue to do what we, we did.

So we, we've been, uh, since then we've been like, you know, uh, uh, you know, uh, do- in the micro drama field for more than three years.

Could you briefly introduce yourself and your role in short drama industry?

I'm the CEO of AR Asia Productions, and, um, I've been in the industry actually for more than 20 years.

Previously I was in CJ E&M and Paramount International.

And about four years ago, I started my company, representing, uh, different studios in the region, and three years ago we got into micro drama.

Uh, we started representing different apps and studios and, um, until, uh, late last, uh, year, we actually signed an exclusive representation deal for ReelShort, um, you know, Asia Pacific.

Yeah.

How did you get into the short drama industry?

Um, it's actually one of our partner, uh, Jonathan Spink, who was the, uh, former CEO of HBO.

He got us into it.

He think that this is something very exciting in China.

We have to take a look at it.

We, we start talking to one of the, um, app and, and start doing, you know, work for them, representing them.

What, what kind of things did you see when you realized or decided to tap into this area?

A- anybody who started, uh, watching the micro drama, they probably think it's, it's cheap in production.

Um, and especially we distribute a lot of long form drama.

Initially you probably think, oh, it's nothing compared to a long form drama.

But once we actually dive into the business of, uh, micro drama, it's, it's very short monetization.

Um, you know, you actually get the feedback.

And the interesting thing is big studios, they take years to, to gain the experience, but because micro drama is very short, it iterate a lot.

So, uh, platforms and producer, they learn about the customer feedback instantly.

And I, I find it, it grows very fast and the market is booming.

So that's why we, we continue to do what we, we did.

So we, we've been, uh, since then we've been like, you know, uh, uh, you know, uh, do- in the micro drama field for more than three years.