Jun 22, 2026 · 26 min · 14 segments
Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace…
Andy SchonfeldGuestInside the Stack HostHostCan you tell us about your role and about something that you're really excited about working on?
Um, and obviously I oversee a sort of the CRO overseeing, uh, all aspects of revenue that include sales, client services, media, buying support, our programmatic business, our business development, all go to market.
As you likely know, but just in case for the listeners, Tatari is positioned as a convergent TV platform working with about 350 brands or so, mostly in the mid-market kind of square performance outcome based space, as well as 100 plus agencies.
And as far as what I'm excited, I mean, there's lots I'm excited to be working on always, but I would say right now it's really seeing sort of the manifestation of a lot of our larger clients Um, and even smaller clients that have grown going bigger on TV and really taking our playbook to heart, which means they're doing live sports.
It's really cool to work with really cool brands like that, but also see that they're running TV in the right way.
Okay, that's cool.
Can you tell us about your role and about something that you're really excited about working on?
Um, and obviously I oversee a sort of the CRO overseeing, uh, all aspects of revenue that include sales, client services, media, buying support, our programmatic business, our business development, all go to market.
As you likely know, but just in case for the listeners, Tatari is positioned as a convergent TV platform working with about 350 brands or so, mostly in the mid-market kind of square performance outcome based space, as well as 100 plus agencies.
And as far as what I'm excited, I mean, there's lots I'm excited to be working on always, but I would say right now it's really seeing sort of the manifestation of a lot of our larger clients Um, and even smaller clients that have grown going bigger on TV and really taking our playbook to heart, which means they're doing live sports.
It's really cool to work with really cool brands like that, but also see that they're running TV in the right way.
Okay, that's cool.
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