Aug 19, 2026 · 46 min · 11 segments
In this episode of Inside the Collective, Brad Amos sits down with Lorenzo Petrillo, urban placemaker, design strategist and founder of Loop Lab, a Singapore-based consultancy that has spent 12 years…
Lorenzo PetrilloGuest
Brad AmosHost
I think this is, um, the reason why I do my job and I, you know, I, I made my job around this.
For some reason, I see where, uh, underutilized spaces or assets can be improved, can be done differently, can be used differently, right? And I studied, [laughs] initially studied interior design, and then I realized that that was not for me.
And I start looking at outside, right? I start looking at, um, yeah, the cities, the public spaces.
And, and so when I walk in the cities, I, I try not to do the same road, the same path every time.
I spent a lot of hours, [laughs] uh, in the back alleys in Singapore since maybe seven years.
I, I remember it was before COVID when I reached out to URA and say, "The back alleys are an underutilized assets, and they're not at the, uh, you know, Singaporean standard," and blah, blah, blah.
"We should do something." And, and I'm still [laughs] discussing on what we can do and should we do.
Um, you know, when you look at, um, the space, and maybe it's connected to the fact of having people around you, you know? I start thinking why, why there is no one here, right? Why...
If you look at nature, um, or also, mm, old architecture, I'm, I'm more fascinated by the, the conservation buildings than the, uh, than the modern ones, um, just because they have a, uh...
It's a, mm, better, um, human scale, human ratio, you know, with the, with the people in terms of size, in terms of openness.
And so I start looking at this, and I start thinking, "Oh, we should do, we should do this.
I think this is, um, the reason why I do my job and I, you know, I, I made my job around this.
For some reason, I see where, uh, underutilized spaces or assets can be improved, can be done differently, can be used differently, right? And I studied, [laughs] initially studied interior design, and then I realized that that was not for me.
And I start looking at outside, right? I start looking at, um, yeah, the cities, the public spaces.
And, and so when I walk in the cities, I, I try not to do the same road, the same path every time.
I spent a lot of hours, [laughs] uh, in the back alleys in Singapore since maybe seven years.
I, I remember it was before COVID when I reached out to URA and say, "The back alleys are an underutilized assets, and they're not at the, uh, you know, Singaporean standard," and blah, blah, blah.
"We should do something." And, and I'm still [laughs] discussing on what we can do and should we do.
Um, you know, when you look at, um, the space, and maybe it's connected to the fact of having people around you, you know? I start thinking why, why there is no one here, right? Why...
If you look at nature, um, or also, mm, old architecture, I'm, I'm more fascinated by the, the conservation buildings than the, uh, than the modern ones, um, just because they have a, uh...
It's a, mm, better, um, human scale, human ratio, you know, with the, with the people in terms of size, in terms of openness.
And so I start looking at this, and I start thinking, "Oh, we should do, we should do this.
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