Inside Dairy 10/13/26
Oct 13, 2026 · 5 min · 8 segments
DMI has been hosting a program called "We Are Family". We learn more from Learning Aris Georgiadis
Oct 13, 2026 · 5 min · 8 segments
DMI has been hosting a program called "We Are Family". We learn more from Learning Aris Georgiadis
We Are A Family is how we think about the American consumer right now, right? And so as part of our plans for 2026 and beyond, we are very targeted on two key audiences.
parents with young children in the house, and then teenagers.
Teenagers are still part of that household, but they have their own needs and wants.
As we're looking at those two key audiences for us, at a retail level, what is the best way to approach them? We're taking a very strategic approach in terms of folding in our current campaign work, which is Dairy does more.
It's our new platform for how we engage consumers to have them think differently about the category.
So as we are looking to target those two audiences, We Are Family is an approach that says, okay, we know a lot about consumers.
We know a lot about the average demographic, but when you think about parents, it's a huge audience, right? We're talking 200 million people.
How do you reach 200 million people effectively, right? How do you do it in a way that is putting the best use of farmer dollars in front of that audience? So for us, we're fine tuning what we know about this demographic, right? We're looking at sort of very specific attributes
We Are A Family is how we think about the American consumer right now, right? And so as part of our plans for 2026 and beyond, we are very targeted on two key audiences.
parents with young children in the house, and then teenagers.
Teenagers are still part of that household, but they have their own needs and wants.
As we're looking at those two key audiences for us, at a retail level, what is the best way to approach them? We're taking a very strategic approach in terms of folding in our current campaign work, which is Dairy does more.
It's our new platform for how we engage consumers to have them think differently about the category.
So as we are looking to target those two audiences, We Are Family is an approach that says, okay, we know a lot about consumers.
We know a lot about the average demographic, but when you think about parents, it's a huge audience, right? We're talking 200 million people.
How do you reach 200 million people effectively, right? How do you do it in a way that is putting the best use of farmer dollars in front of that audience? So for us, we're fine tuning what we know about this demographic, right? We're looking at sort of very specific attributes
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